The Future of Advertising: From Extraction to Redistribution
The Add2Coin patent, GB2606991.4, was deliberately written in technology-agnostic language. This was not a legal formality. It reflects a genuine belief: the mechanism of distributing advertising value across a multi-level chain of participants who contribute to making an impression possible is applicable to every channel in which advertising exists.
That is every channel. And those channels are about to multiply.
Why the Patent Covers Every Channel
The key terms in the patent claims are deliberately abstract. "Client-side executable code" is not JavaScript. It is any code that runs on a client device — whether that device is a laptop, a smartphone, a smart television, a podcast player, a connected car, or a digital billboard controller. "User agent" is not a browser. It is any software or device acting on behalf of a user in consuming content. "Engagement parameter" is not visibility duration. It is any measurable signal of genuine attention — audio playback time, video completion percentage, proximity duration, interaction events.
This means the same legal protection that covers earn.js on a website also covers the same mechanism implemented in a Samsung TV app, a Spotify podcast SDK, a mobile game interstitial, a retail screen driven by a Raspberry Pi, or a chatbot that serves sponsored responses.
Smart Television
Connected smart televisions are one of the most significant unaddressed advertising markets. Samsung, LG, Sony, and the Android TV ecosystem collectively reach hundreds of millions of living rooms globally. These televisions already show advertising — on free ad-supported streaming (FAST) channels, in their built-in app stores, on home screen banners. None of them share any of this revenue with the person watching.
An Add2Coin integration on a smart TV platform works exactly as it does on a website. An app running on the TV OS (the user agent) detects when an ad is displayed (the content delivery event), measures viewing duration using the TV's display state APIs (the engagement parameter), and fires an impression to the Add2Coin server when the threshold is met. The attribution chain resolves: platform, broadcaster or channel owner (the embedder), viewer, and any referrer who recommended the TV platform or channel.
The EV charging screen is a specific opportunity within this space. Electric vehicle drivers spend between 20 and 45 minutes at charging stations with little to do. Charging networks (BP Pulse, Pod Point, Osprey, Gridserve) are already exploring advertising on their station screens. Add2Coin can turn these captive viewing moments into earning moments for drivers — rewarding the exact behaviour the charging network wants to encourage.
Podcasts and Internet Radio
Podcast advertising is one of the fastest-growing segments of digital advertising, projected to exceed £4 billion globally by 2027. Platforms including Spotify, Apple Podcasts, Acast, and Audioboom sell advertising against podcast content and share revenue with podcast creators. They do not share any revenue with listeners.
The Add2Coin engagement verification system (Claim 9 of GB2606991.4) explicitly states that the engagement parameter is "independent of any specific measurement technology." Audio playback duration is a direct analogue of visual viewing duration. An Add2Coin SDK in a podcast player measures cumulative active playback time during an ad segment. When the threshold is met, an impression fires. The attribution chain: platform, podcast creator (embedder), listener (watcher), and anyone who recommended the podcast.
Internet radio operates identically. When a listener stays tuned through an ad break on a digital radio stream, that sustained attention is verifiably measurable and economically valuable. Add2Coin makes it attributable and rewardable for the first time.
Digital Out-of-Home Advertising
The global digital out-of-home (DOOH) advertising market was worth approximately £14 billion in 2025 and is growing rapidly as more physical advertising spaces switch from static to digital displays. Airports, shopping centres, transport hubs, high streets, and retail stores all carry screens that show advertising content to passers-by.
No one has ever been paid for walking past a digital billboard. Add2Coin changes this.
The mechanism: a QR code displayed alongside or on the advertising content. When a viewer scans the QR code with their phone, the Add2Coin landing page opens. The engagement is the duration of their interaction with the landing page content — or, in more sophisticated deployments, a Bluetooth BLE beacon measures proximity duration to the screen. The attribution chain: platform, venue owner (the embedder who controls the screen location), viewer, and any referrer who introduced them to the Add2Coin network.
The Add2Coin QR system is already live at add2coin.com/qr. Any venue can generate a custom QR code for their location today.
Mobile Applications and Gaming
The mobile in-app advertising market, including rewarded video ads in games and apps, exceeded £20 billion globally in 2025. Rewarded video — where a player watches an ad in exchange for in-game currency or items — is already a proven and accepted format. Players do not object to watching ads when they receive value in return.
Add2Coin upgrades this model significantly. Instead of in-game currency with no external value, viewers earn real A2C tokens tradeable on the open market. Instead of only the game developer receiving ad revenue, the attribution chain distributes value to the developer (embedder), the player (watcher), and anyone who recommended the game. The claim language covers any mobile app runtime as the "user agent" and any app as the delivery vehicle for "client-side executable code."
Streaming Services
Netflix, Amazon Prime Video, and Disney+ all launched ad-supported subscription tiers between 2022 and 2024. These tiers show traditional television-style advertising to subscribers who pay a lower monthly fee. In exchange for watching these ads, subscribers receive a discounted subscription. They do not receive any direct share of the advertising revenue their attention generates.
The streaming platforms have a strong commercial incentive to improve the ad-supported tier experience — it is their fastest-growing subscriber segment. Viewer rewards represent a compelling differentiator that would make the ad tier feel more valuable to subscribers and increase engagement with ads, improving outcomes for advertisers. Implementing viewer rewards alongside creator attribution using the Add2Coin mechanism would require a licence under patent GB2606991.4.
The Scale of What Is Possible
Take a single percentage point of global advertising spend — £6 billion. Route it through the Add2Coin mechanism to viewers, creators, and referrers instead of retaining it on platforms. That is £6 billion redistributed annually to the people whose attention made it possible. At ten percent, it is £60 billion.
This is not a marginal improvement to digital advertising. It is a fundamental structural change in who benefits from the attention economy. And it is protected by a pending patent that covers the mechanism across every channel where advertising exists.
Add2Coin is not a website widget. It is the infrastructure layer for a more equitable advertising economy. The patent is the foundation that makes it permanent.